Pricing
Your unfair advantage.
Both tiers use your Brand Portfolio to evaluate opportunities and generate fit scores.
Market Watch helps you discover roles. Active Search helps you apply, prepare, and compete for them.
Monthly
Annual
Save 15–20%
Stay aware
Market Watch
$8.95/mo
save 15%
$107/yr billed annually
Ideal for candidates who want to stay aware of new opportunities without the full Active Search toolkit. Upgrade to Active Search at any time.
Become Market WatcherAvailable after 1 month of Active SearchFounding Members — 2 spots remaining
Full platform
Active Search
$23$8.99/mo
Rate locked in forever — never increases
Everything Sofia can do. For candidates actively competing for their next role, from first application to signed offer.
Founding Member Details >Learn more about Founding Member Program →As a non-profit, Posto Primo isn't priced for profit. It's priced to cover the cost of running the platform, to build better tools, and improve Sofia's capabilities.
You make it all possible - Thank you.
What's included
Market Watch
Active Search
Matching & Alerts
Job matching & email alerts
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Timely email alerts the moment Sofia surfaces a role worth the candidate's attention — first to know, first to apply, first in line – Posto Primo!
Fit score in alerts
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Every alert includes Sofia's fit score up front so candidates can triage opportunities at a glance without opening every posting.
Adjustable fit score threshold
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Candidates set the minimum fit score for alerts. A lower threshold gives broader market visibility; a higher threshold is ideal for candidates further along in their career journey who can tell Sofia exactly what they want, and what to avoid.
Profile & Intelligence
Brand Portfolio-powered matching
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Every match, alert, and opportunity evaluation runs against the candidate's living Brand Portfolio, not a static resume. Each opportunity also opens a chance to refine the Portfolio with Sofia and surface skills the original resume under-represented.
Ghost Job Defense
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Detects stale, repeatedly reposted, vague, or low-signal postings so candidates don't waste time on jobs unlikely to hire.
Manage Your Brand Portfolio
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Direct control of the Brand Portfolio. Build, refine, and update it in real-time conversation with Sofia.
Company & Industry Intelligence
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Provides context on company size, hiring process, culture signals, and role expectations before the candidate spends time applying.
ATS Optimization
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Presents the candidate's real experience so applicant tracking systems and human reviewers are more likely to understand and rank it correctly.
Application & Prep
Shortlist & Archive Opportunities
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Tools to organize the opportunity list. Shortlist promising roles, archive the rest, and stay focused on what matters.
Application Follow-Up Reminders
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Personal follow-up dates, notes, and reminders tied to each tracked opportunity so nothing falls through the cracks.
Tailored Resume Positioning
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Strategic emphasis of relevant experience for a specific role or career direction based on the candidate's actual knowledge and experience. Sofia digs deep to find transferable skills and knowledge to fill gaps the candidate might otherwise have missed.
Personalized Cover Letters
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Cover letters tailored to role, company, and candidate history that the candidate can use as a quick, first-in-line introduction aimed at getting shortlisted for initial interviews.
Role & Fit Assessment
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Sofia's honest judgment on whether a role is realistic, a stretch, a career accelerator, or a dead end.
Interview Preparation
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Role- and company-specific interview prep, STAR, CAR, SOAR, DARE, SHARE, PAR, PARLA, CAPS, FAB, SAO, and GICF format coaching, and mock practice so candidates walk in ready to win.
STAR(Situation, Task, Action, Result): The classic behavioral interview framework, walking through the situation, the task, the actions taken, and the results achieved. Widely used across industries and considered the baseline structured-answer format.
CAR(Challenge, Action, Result): A simplified version of STAR that combines situation and task into the "Challenge," focusing directly on obstacles overcome and outcomes achieved.
SOAR(Situation, Obstacle, Action, Result): Similar to STAR but emphasizes the specific obstacles faced, making it effective for showcasing problem-solving skills in senior roles.
DARE(Describe, Action, Result, Evaluate): Adds an evaluation step to assess a candidate's reflective capabilities and descriptive proficiency, ideal for management or communication roles.
SHARE(Situation, Hindrance, Action, Result, Evaluation): Extends the STAR model by including hindrances and self-evaluation, providing deep insight into a candidate's evaluation processes.
PAR(Problem, Action, Result): A concise framework that skips context setting to jump directly to the issue and solution, useful when the interviewer already has background context.
PARLA(Problem, Action, Result, Learning, Application): Incorporates learning and application aspects, ideal for roles requiring continuous adaptability and reflective thinking.
CAPS(Context, Action, Problem, Solution): Focuses on problem recognition and solutions applied, providing a balanced view for roles requiring strong analytical skills.
FAB(Features, Advantages, Benefits): Originally a sales technique, this assesses how candidates perceive the value of their actions by detailing features, advantages, and overall benefits delivered.
SAO(Situation, Action, Outcome): A straightforward method focusing on the situation, actions taken, and the final outcomes, omitting the specific "Task" element of STAR.
GICF(Goal, Impact, Challenges, Finding): Useful for data science or research-based projects to describe goals, impacts, challenges faced, and key findings.
Salary & Negotiation Intelligence
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Salary context, offer evaluation, and negotiation language so candidates understand and defend their market value based on company history, size, work-type (remote/hybrid/full-time/contract) and location.
Life at Work
Stay ready, stay confident
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Sofia stays engaged with the candidate's career between active searches, so they're ready for the next opportunity whenever it comes.
Offer & Counter-Offer Strategy
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Strategic guidance on whether to accept, counter, or clarify. Evaluates fit, compensation, growth, and risk together.
Career Advancement Opportunities
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Ongoing awareness of better-fit roles and stronger opportunities beyond the current one.
Performance Review Preparation
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Preparation that organizes achievements, frames impact, and connects results to promotion or compensation goals.
Promotion Case Building
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Structured internal-promotion cases mapping responsibilities to higher-level expectations and surfacing leadership evidence.
LinkedIn & Professional Presence
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Guidance on strengthening LinkedIn profile, headline, and public professional story so it aligns with the candidate's resume and Brand Portfolio.
Workplace Communication Advice
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Practical guidance for difficult conversations, feedback requests, flexibility asks, and manager communication.
Course & Certification Recommendations
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Targeted course and certification suggestions based on candidate goals, market demand, and skills gaps, chosen for positioning, not popularity.
No long-term commitment. Cancel anytime. Market Watch requires a completed Brand Portfolio built through Active Search.